Bronze Winner at the 15th Brazil Design Awards (BDA), Soya Food Service is a packaging design project developed for Bunge Soya, bringing the brand’s recent repositioning into the professional market.
Recently, Bunge Soya went through a rebranding and repositioning process for its retail line. From this new chapter for the brand came the opportunity to bring this visual movement into a new territory: professional kitchens.
The challenge was to translate this new visual language into a packaging system designed around the needs of this audience, preserving the brand’s recognition while strengthening its presence in a more professional and demanding environment. The result is an authentic and distinctive packaging experience that balances brand recognition, functionality, and a strong visual presence.
The project was awarded Bronze in the Packaging Design – Redesign category at the 15th Brazil Design Awards (BDA).
A joint realization with: Claude de Peña, Betina Cupello, Kelly Cristina Santos, Ariane Melo, and Henrique Vieira.
Agency: Team Creatif Brazil
Agency: Team Creatif Brazil
