The Hershey’s 40% Dark Chocolate line already had a visual language, but the challenge was to create unity among its different elements.
Based on this, I developed the Key Concept, which became a reference for the development of new communication pieces, visual identity extensions, and point of sale materials, ensuring consistency across the line.
Based on this, I developed the Key Concept, which became a reference for the development of new communication pieces, visual identity extensions, and point of sale materials, ensuring consistency across the line.
The assets take on a leading role and a function within this system, creating a flexible visual language capable of strengthening the line’s presence while, at the same time, giving prominence to the different flavors and new SKUs that make up the
product family.
product family.
Credits: Claude de Peña, Daniel Souza, Luiza Kessler, Taynara Lima e Nilcélio Rodrigues
Agency: Team Creatif Brazil
Agency: Team Creatif Brazil
