The visual identity redesign for Nature’s Heart — a brand acquired by Nestlé in 2018 — was born from the need to strengthen its global presence with a cohesive and emotionally engaging brand language. Initially launched in Mexico, Nature’s Heart specializes in plant-based beverages, healthy snacks, teas, and superfoods, and has rapidly expanded beyond Latin America, with a strong presence in Colombia, Peru and Ecuador.
The central goal of the project was to refresh the brand’s identity and packaging design system in a way that would position Nature’s Heart as a leading plant-based brand for new generations — ensuring consumers understand its purpose and can easily navigate its diverse range of products.
Nature’s Heart was born from the desire of three Ecuadorian brothers to transform eating habits through natural and nutritious ingredients. With an entrepreneurial spirit and a clear sense of purpose, they created the brand — driven by intuition and a deep wish to generate positive impact.
The full project included consumer research in Mexico and Brazil, development of the new visual identity, a comprehensive packaging design system, brand guidelines, and a shopper toolkit. The aim: to reposition Nature’s Heart as a brand that celebrates intuition and fosters a genuine connection with natural, healthy choices.
Credits: Fernanda Varnum, Guilherme Matos, Daniella Chen, Lara Martins, Rodrigo Zotto, Taynara Lima, Gabriel Dogo, Luiza Keating, Luciana Ruffo, Luciano Semeria, Adson Rodrigues, André Zahran, Gabriel Teixeira, Ludovic Dapoigny, Ana Biselli, Natalia Rezende, Bárbara Martins, Raquel Carletti, Melissa Schiffini, Anderson Oliveira, Thiago Tyska, Fernanda Ribeiro, Rocha Imagens, Paul Sabouret – Publicis Groupe, Pablo De la Garza – Publicis Groupe, Designalytics, Estudio Be, Raul Bermeo, Sabrina Wirz, Adriana Pazos, Damien Rinjonneau, Mariana García
Agency: CBA B+G
