Featured on Packaging of the World and The Dieline, Tocha is a Bachelor’s Degree project developed at FMU – FIAM-FAAM, focused on the rebranding of the Eletrón energy drink.
With a totally Latin American aesthetic, the project explores the energy and personality of a tropical anamnesis, a concept deeply tied to the imagery of Brazil. The sun sign is graphically very expressive, becoming a central element of the visual identity and reinforcing the brand’s energetic and tropical character.
The name Tocha (Torch) itself carries a popular phonetic, adding a distinctive and unmistakably Brazilian character to the brand.
Solo Project
With a totally Latin American aesthetic, the project explores the energy and personality of a tropical anamnesis, a concept deeply tied to the imagery of Brazil. The sun sign is graphically very expressive, becoming a central element of the visual identity and reinforcing the brand’s energetic and tropical character.
The name Tocha (Torch) itself carries a popular phonetic, adding a distinctive and unmistakably Brazilian character to the brand.
Solo Project
