Meanwhile, the campaign featured an OXXO Brasil store fully wrapped in Campinas - SP, incredible POS materials across Atacadão stores, activations on Paulista Avenue and even a dedicated home for Capibarra at Villa-Lobos Park in São Paulo.
Cultural & Category Truth → Opportunity → Big Idea → Design Result.
Credits: Claude de Peña, Daniel Souza, Mariane Rodrigues, Kelly Cristina Santos, Aline Miranda Fernandes, Isabella Marturano, Walter Alves Sobrinho, Ana Carolina Guazzelli Cosin, Amanda Luisi Mendonça, Gabriele Neres.
